Today’s 10 Of The Best Cool Toned Eyeshadow Palette You Must Try

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In a Hurry? Check Our Top 3 Picks!

  1. Milani Soft & Sultry Eyeshadow Palette 
  2. NYX PROFESSIONAL MAKEUP Ultimate Shadow Palette
  3. Coastal Scents Revealed Smoky Eyeshadow Palette
Best Cool Toned Eyeshadow Palette

We’ve all heard of the saying that goes “the eyes are the windows of the soul.” It is through the eyes that a person can tell about another one’s emotions and such.

As for women, the eyes aren’t just the windows of the soul but are also a big asset. For that reason, many of us tend to enhance this feature by using the right makeup and eyeshadow.

And as the trend for the ‘no makeup’ makeup look keeps on growing, women nowadays opt for something neutral, leaving a majority of us on the search for the best cool toned eyeshadow palette.

Here is the list of 10 best cool toned eyeshadow palette:

  1. Milani Soft & Sultry Eyeshadow Palette 
  2. NYX PROFESSIONAL MAKEUP Ultimate Shadow Palette
  3. Coastal Scents Revealed Smoky Eyeshadow Palette
  4. COVERGIRL truNAKED Eyeshadow Palette
  5. essence | WATER Eyeshadow Palette 
  6. W7 | Eyeshadow Palette | The Naughty Nine Eye Color Compact
  7. Feverish 14 Color Eyeshadow Palette
  8. L’Oreal Paris Makeup Colour Riche Eye ‘La Palette Nude’ Eye Shadow Palette 
  9. L’Oreal Paris Paradise Enchanted Scented Eyeshadow Palette
  10. Too Faced Natural Matte Palette

Top 10 Best Cool Toned Eyeshadow For 2020

Looking for the perfect palette that will highlight your eyes? Then you’ve come to the right place!

That said, without any further ado, here are some today’s best cool toned eyeshadow that you may want to add up to your makeup arsenal!

1. Milani Soft & Sultry Eyeshadow Palette 

Highly pigmented, this cool-toned palette from Milani is designed to provide a mix of iridescent neutrals and smokey metallics that can be worn in many, different creative ways.

  • Highly pigmented shadows
  • Velvety texture palette
  • Cruelty-free; not tested on animals
  • A mix of iridescent neutrals and smokey metallics
  • Easy to apply

Topping the list is a set of eyeshadow palette from the brand Milani. Known for its cruelty-free formula, this palette consists of 12 pure velvety pigments that are a mix of subtle mattes and intense shimmery metallics. This combo gives you the option to create a wide range of one-of-a-kind looks, from light ‘no-makeup’ makeup looks to edgier, smokey looks.

One thing that sets this palette above the rest is its formula that is crafted to be easily blended together. The shadows are also intricately manufactured following a cruelty-free process that did not involve testing and trying out of the products on animals.

A brand born in Los Angeles, Milani has always been committed to staying connected to the rich diversity of LA, inspiring every single product that they put out. The Milani Soft & Sultry Eyeshadow Palette is one of the most sought-after products from the brand that reflects their dedication to providing cosmetics that fuel self-expression and beautification in the most natural way possible.

What we liked best about it:

  • Cruelty-free, never tested on animals
  • Comes in 12 different shadows to choose from
  • A little goes a long way – a tad bit of the shadow provides a subtle, soft look
  • Easy to apply, the shadows blend really well 
  • Good value for money

What we didn’t like so much about it:

  • The shadows don’t last as long as we expected them to
  • May not work well with aging skin

2. NYX PROFESSIONAL MAKEUP Ultimate Shadow Palette

Richly formulated high pigments, the NYX Professional Makeup Ultimate Shadow Palette features sixteen different cool neutral shades that promise a bold, prime look that will last long.

  • 16 different highly-pigmented shadows
  • A mix of mattes and satins, and shimmery and metallic colors
  • Cruelty-free; not tested on animals
  • Blendable, easy to apply
  • Perfect mix of warm neutrals and cool brights

Landing the number two spot on the list is a breakthrough eyeshadow palette from the brand NYX. The NYX Professional Makeup Ultimate Shadow Palette boasts a wide range of select pigments that are perfect for various looks. 

The NYX Professional Makeup Ultimate Shadow Palette features cool toned eyeshadows that are perfect for all skin types. Bold and beautiful, these highly-pigmented shadows easily glide onto the lids, creating a nice, popping color. 

Another thing that makes this palette worth the buck is its cruelty-free formulation. You can enjoy the colors as much as you want without the guilt as the brand itself is acknowledged by PETA to be free from animal testing and cruelty.

Fit for the lady who wants more defined eyes, the NYX Professional Makeup Ultimate Shadow Palette boasts colors that are very easy to apply, blends very well, and lets you harness several looks in your own creative way.

What we liked best about it:

  • Cruelty-free, never tested on animals
  • Comes in 16 different shadows to choose from
  • Easy to apply, blends very well and smoothly
  • Good value for money
  • Wide range of colors to choose from
  • Fit for all skin types and skin tones

What we didn’t like so much about it:

  • Depending on the application, the pigment can be a little blotchy
  • Has a slightly chalky and powdery texture

3. Coastal Scents Revealed Smoky Eyeshadow Palette

Featuring twenty high-impact shadows, the Coastal Scents Revealed Smoky Eyeshadow Palette is convenient, portable, and allows for infinite smoky looks.

  • 20 highly pigmented colors
  • Convenient and portable
  • Easy to apply
  • Lightweight
  • Blendable and buildable

Making it on the third spot is a colorful cool toned eyeshadow palette from the brand Coastal Scents. Known for its wide range of gorgeous and high-impact eyeshadows, Coastal Scents has yet again proven its name in the cosmetic industry with their Revealed Smoky Palette.

Boasting 20 different high-pigment shadows, the Coastal Scents Revealed Smoky Eyeshadow Palette gives you endless options when it comes to creating day-to-day looks. From dramatic and smoky, down to soft and subtle, the creativity is all yours.

One thing that made this palette an absolute standout is its formula. It offers the perfect combination of having high pigmentation while keeping the texture smooth and lightweight. Nothing too cakey nor powdery, these shadows are guaranteed to stay on your eyes all day.

The Coastal Scents Revealed Smoky Eyeshadow Palette also comes in a very convenient packaging that is slim and portable, allowing it to be easily carried and packed. 

What we liked best about it:

  • Comes in 20 different, high-pigment shades
  • Easy to apply
  • Easily blendable and buildable
  • Very versatile which allows for numerous looks
  • Good value for money
  • Compact and convenient to carry around
  • Fit for all skin types and skin tones

What we didn’t like so much about it:

  • Pigments can be slightly blotchy

4. COVERGIRL truNAKED Eyeshadow Palette

The COVERGIRL truNAKED Eyeshadow Palette features select colors that are universally flattering, consisting of neutral shades that are formulated to be blended well easily.

  • Intensely pigmented
  • Mix of matte and shimmery neutrals
  • Eight different pigments
  • Cruelty-free formula
  • Ideal eyeshadow for pale skin 

Fourth on the list is a palette from the brand COVERGIRL. Known for its wide range of sophisticated cosmetic products, COVERGIRL has once again brought a product that is formulated to fit various skin types.


The COVERGIRL truNAKED features eight different pigments that are richly formulated to go well with all skin tones. Marketed to be fit for ladies of all colors, this palette also works well for those who are aging, easily making the best eyeshadow for over 50 on our list.

One thing that we loved the most about it is that this palette from COVERGIRL is soft and easy to blend. The shadows are also very well-pigmented which lets us have the freedom to easily apply and mix and match the colors.

Moreover, the COVERGIRL truNAKED comes with eight different shades that are formulated to match a wide variety of looks, making the options seem limitless. On top of that, we loved the fact that these shadows are crafted without having to test them on animals, making the product absolutely cruelty-free.

What we liked best about it:

  • Comes in eight different shadow pigments to choose from
  • Cruelty-free; the formula was never tested on animals
  • Easy to apply
  • Blends very well and smoothly with other colors
  • Good value for money
  • Works well on all skin types, even on aging skin 

What we didn’t like so much about it:

  • The pigments didn’t stay as long as we have expected it to

5. essence | WATER Eyeshadow Palette 

The Essence Water Eyeshadow Palette boasts a lineup of nine different cool-toned shades that are formulated to give you the freedom to create a wide variety of dreamy looks based on blue and neutral tones.

  • Nine different pigments
  • Extremely blendable
  • Easy to apply
  • Fit for all skin tones
  • Highly-pigmented shadows

Coming in at the gift spot is a palette from Essence. The Essence Water Eyeshadow Palette is formulated and crafted to take your looks to the sea. The palette is intricately crafted for looks that are bound to be exquisite and dreamy.

The brand features nine different pigments, all formulated to be easily blendable. Buildable and blendable, the colors are formulated to make your eyes pop.

From subtle looks to care-free shimmers, expect to build a limitless amount of looks with this palette. Go for subtle, shiny and shimmery, and even sultry – the decision is ultimately yours.

Fit for all skin tones, the palette features a good mix of satins, mattes, and metallics. The best part? Each and every palette made my Essence is never tested on animals, making them absolutely cruelty-free!

What we liked best about it:

  • Comes in nine different shadow pigments to choose from
  • Easy to apply
  • Blendable and buildable
  • Highly-pigmented
  • Good value for money
  • Works well on all skin types and skin tones
  • Cruelty-free; the formula was never tested on animals

What we didn’t like so much about it:

  • The pigments didn’t stay as long as we have expected it to

6. W7 | Eyeshadow Palette | The Naughty Nine Eye Color Compact

Affordable, chic, and colorful – the W7 The Naughty Nine Eye Color Compact Eyeshadow Palette is crafted for the lady who likes to flaunt versatile, sultry looks.

  • Nine different shadow pigments
  • Flexible; crafted for day and night looks
  • Easy to apply
  • Compact
  • Price won’t break the bank

Next up is a breathtaking palette perfect for all sorts of skin tones. The W7 The Naughty Nine Eye Color Compact features nine different cool toned shadows that are an absolute fit for everyone. 

The palette is formulated to be used both for day and night looks, boasting colors that are a mix of neutral, dark, mattes, satins, shimmery, and smokey colors. The palette is also impressively compact, making it easy to take anywhere.

Another thing that we like most about this palette is its cruelty-free formula. That’s right, this palette can be enjoyed without guilt as the formula is never tested on animals. The W7 The Naughty Nine Eye Color Compact is the best option if you’re looking for colors that are rich, blendable, and easy to apply.

What we liked best about it:

  • Comes in nine different cool toned shadow pigments to choose from
  • Easy to apply
  • Blendable and buildable
  • Works well on all skin types and skin tones
  • Highly-pigmented
  • Good value for money
  • Cruelty-free; the formula was never tested on animals

What we didn’t like so much about it:

  • The pigments didn’t stay as long as we have expected it to
  • The formula tends to be dry and powdery

7. Feverish 14 Color Eyeshadow Palette

Featuring 14 different highly-picgmented shades to choose from, the Feverish 14 Color Eyeshadow Palette is -rofessionally crafted to bring a pop of color or two into yur eyes.

  • 14 different pigments
  • Eeasily blendable
  • Easy to apply
  • Fit for all skin tones
  • Highly-pigmented shadows

Coming in next is a breakthrough palette from the brand Feverish. The Feverish 14 Color Eyeshadow Palette boasts a formula that is highly pigmented but is also easily blendable at the same time.

The palette features 14 different shadows that are a mix of neutral and cool toned eyeshadow colors that go well with any skin toned. The shadows are a mix of matte and metallic finishes that are perfect for day-to-day or smokey nighttime looks.

Another thing that is taken as an advantage with this palette is its size. It is perfect for travel due to its compact packaging. The shadows itself are also extremely versatile as they can be applied wet or dry.

What we liked best about it:

  • Comes in 14 variety of cool toned shadow pigments to choose from
  • Easy to apply
  • Blendable and buildable
  • Works well on all skin types and skin tones
  • Highly-pigmented
  • Good value for money
  • Cruelty-free; the formula was never tested on animals

What we didn’t like so much about it:

  • The pigments didn’t stay as long as we have expected it to
  • The shadow tends to fade easily
  • The formula tends to be dry and powdery

8. L’Oreal Paris Makeup Colour Riche Eye ‘La Palette Nude’ Eye Shadow Palette 

Inspired by makeup designers, the L’Oreal Paris Makeup Colour Riche Eye ‘La Palette Nude’ Eye Shadow Palette features select nude shades that are fit for all skin types and skin tones.

  • 10 high-impact shades
  • Easy to apply
  • Easily blendable and buildable
  • Highly-pigmented
  • Works well for layering

Coming in on the eight spot on the list is a gorgeous set of palette from L’Oreal. The L’Oreal Paris Makeup Colour Riche Eye ‘La Palette Nude’ Eye Shadow Palette features a wide range of select, highly-pigmented nudes that are easy to apply and blend. Perfect for layering, the palette is inspired by makeup designers.

The palette works exquisitely well on creating a wide range of looks – from bold, classic, trendy, subtle, natural, and dramatic looks. The main colors of the palette include ivory, beige, and caramel shades. These shades are then accented by shadow, shimmery satins, mattes, and lustrous sheens.

The L’Oreal Paris Makeup Colour Riche Eye ‘La Palette Nude’ Eye Shadow Palette also comes with dual-tup brush that consists of foam side and bristle side which are both perfect for blending and layering.

What we liked best about it:

  • Comes in 10 different high-impact pigments to choose from
  • Easy to apply
  • Blendable and buildable
  • Highly-pigmented
  • Good value for money
  • Works well on all skin types and skin tones

What we didn’t like so much about it:

  • Can be a little too pigmented for some
  • Some shades have a purple undertone to them

9. L’Oreal Paris Paradise Enchanted Scented Eyeshadow Palette

Featuring 12 different captivating shadows, the L’Oreal Paris Paradise Enchanted Scented Eyeshadow Palette boasts a perfect mix of mattes and metallics that encourage a limitless variety of looks.

  • 12 different warm shades
  • Blendable
  • Easy to apply
  • Eyeshadow for pale skin
  • Lightweight

Next on the list is yet another palette from the beauty giant L’Oreal. The L’Oreal Paris Paradise Enchanted Scented Eyeshadow Palette boasts a mix of captivating shadows such as creamy ivory, bronzed ambers, coral pinks, and rosey nudes. With 12 different shades to choose from, this palette allows for both daytime and nighttime looks.

The L’Oreal Paris Paradise Enchanted Scented Eyeshadow Palette offers a versatile palette that has shimmering pearls and subtly smoky shadows. One thing we particularly liked about this one is its fruity scent which provides an enchanting sensorial experience.

Another thing that we liked about this naked each palette is its versatility. The colors are not only highly pigmented but are also easy to blend and build at the same time. Perfect for both day and night outs, the L’Oreal Paris Paradise Enchanted Scented Eyeshadow Palette even comes with a step by step instructions that guide you in creating four, exquisite, enchanted eye looks.

What we liked best about it:

  • Comes in 12 different shadows to choose from
  • Works well on all skin types
  • Matches all skin tones
  • Extremely blendable and easy to apply
  • Good value for money 
  • Makes a good palette for those with pale skin
  • It has a nice, subtle fruity scent

What we didn’t like so much about it:

  • Wears out pretty easily
  • Some of the shadows are a little sheen when applied onto the eyes

10. Too Faced Natural Matte Palette

Hailing from an award-winning brand, the Too Faced Natural Matte Palette features nine different stunning pigments that are fit for both day and night looks.

  • Nine highly pigmented shadows
  • Easy to use
  • Blendable and buildable
  • Versatile
  • Comes with Glamour Guide tutorial

Finishing off the list is an exquisite cool toned eyeshadow palette from the brand Too Faced. The Too Faced Natural Matte Palette is crafted for those who are looking for a palette that is versatile. Packed with nine, highly-pigmented shadows., the palette is perfect for creating looks that are suitable for both day and night getaways.

What makes the Too Faced Natural Matte Palette a cut above other competitors is its gorgeous, neutral matte formula that blends so easily and seamlessly, nearly copying the effect of airbrush makeup. Each and every shade is packed richly onto the palette, allowing you to easily get and blend the product straight onto your eyelids.

The palette is also packed with the brand’s exclusive Glamor Guide tutorial, allowing you to explore limitless options of stunning, gorgeous, versatile eye makeup looks.

What we liked best about it:

  • Comes in nine different shades to choose from
  • Highly pigmented
  • Easy to apply
  • Easy to blend and build
  • Works on all skin tones and skin types
  • Good value for money
  • Lightweight yet pigmented formula
  • Versatile
  • Fit for both day and night time looks

What we didn’t like so much about it:

  • The mattes can be a little too sheer for some
  • May require a primer for the colors to adhere well and pop
Eyeshadow Palette
iStockphoto

Buying Guide: How To Choose The Right Cool Toned Eyeshadow Palette That Will Suit Both Your Looks and Skin Tone

We understand your dilemma, sometimes, finding the perfect cosmetic products can be challenging, most especially for those with either very pale or dark skin tones. We often end up getting too many swatches of which, that we don’t know what we want anymore!

Does this dilemma sound familiar to you, too? Don’t worry, you’re not the only one! It all happened to us at one point.

But, fret no more! In this section, we have put together a buying guide that will assist you in finding the perfect cool toned eyeshadow palette that is fit just for you!

First things first: determine the kind of finish that you want!

The nice thing about makeup is there is no single product that fits all. It’s its versatility and variety that makes it even more fun for us to use. And that is why, when shopping for an eyeshadow palette, you should ask yourself this question: what kind of finish do I want?

Generally, there are two main types of eyeshadow finishes: the matte, sheer finish and the metallic, shimmery, glitter finish. Eyeshadows that are matte finished make an excellent choice if you are looking to do a traditional, subtle look, whereas metallic finishes work well for bolder, more exquisite looks

You may also like: How to Get Rid of Dry Skin

Next up: consider the formulation

Personally for us, we prefer shadows that are very well-pigmented. It also makes us more confident in using a product if its formula is indicated to be cruelty-free, afterall, we all love animals! One more thing that we always consider when looking for an eyeshadow palette is a formula that is talc-free. As a rule of thumb, we only want to put the best and non-irritating onto our lids.

Next on the list: how versatile are you willing to go?

Another thing that we consider when buying an eyeshadow palette is its versatility. This way, we are able to maximize the use of every single shadow that is present in the palette. Generally, we wouldn’t go for anything that we think has a bunch of colors that will be barely touched, or worse, remain untouched.

Essentially, what we want is a palette that can work well for both day and night time looks. This especially comes in handy if your job during the day calls for a subte, fresh makeup look, and if you are a frequent night out goer.

Lastly, consider the price tag!

Of course, when it comes to buying something, we normally would want to go for something that we think brings out the best value for the money that we’re about to spend. The same thing applies when we are looking for the perfect eyeshadow palette. In general, we tend to go for something that is highly pigmented, easy to apply, versatile, but will surely not break the bank.

We also tend to opt for choices that offer a wide range of colors that we personally think are a fit for the day-to-day looks that we want to achieve. This way, we get a palette that is definitely giving us a bang for our buck

FAQs

What is the best cool toned eyeshadow palette?

There simply isn’t one single product that can be considered as the best when it comes to finding a cool toned eyeshadow palette. A lot of brands today manufacture highly pigmented and easily blendable shadows which are all a perfect fit for pale skin. 

However, for us, after reviewing ten different palettes, we have come to a conclusion that the Milani Soft and Sultry Eyeshadow Palette works the best for us. These shadows are well-pigmented, easy to apply and blend, lasts long, and is absolutely cruelty free!

What is the best eyeshadow for over 50?

It can be a little tough to find the right makeup especially if you are aging. For those who are over 50, it is important that you find products that will work well on your skin. And as for us, after intricately reviewing a bunch of eyeshadow palettes,

We have found that the COVERGIRL truNAKED Eyeshadow Palette is the best pick for those who are over fifty! Nothing too dense, this palette is easily blendable and buildable as it stays well even on aging, saggy skin.

Where can I buy eyeshadow for pale skin?

There are a bunch of physical stores that sell eyeshadows that are fit for those with pale skin. These palettes can be often found in the cosmetics section of malls, drugstores, and other shopping centres.

If you happen to don’t have the time to shop, you may also opt to buy these online through the brand’s official website, on cosmetic e-commerce websites, or on third-party online selling platforms like Amazon.

How can I make my eyeshadow last longer?

There are products that are sold separately to keep those popping eyeshadow colors last longer. One of the holy grails of keeping those colors on point is the eye shadow primer. This is a product that you may apply on your lids prior to applying the eyeshadow.

To make the colors last even longer, you may also use a setting mist or powder – not only will this product keep your eyeshadow on for longer, it will also keep your full makeup intact, hour after hour.

The Final Takeaway

Whether you are a pro at doing your makeup, a full-grown enthusiast, or a newbie, you deserve to get your hands on the best cool toned eyeshadow palette! Versatile, highly pigmented, rich, easy-to-apply, blendable and buildable, lightweight, and nothing too powdery, the right eyeshadow palette will surely bring out the beauty that is hiding beneath your eyes.

While everyone has different skin tones and skin types, we have found that not one lady in this world could ever go wrong with cool toned shadows! Fit for everyone, this kind of eyeshadow will surely bring out the best look for you – may it be for a long day’s work or an anticipated night out.


With that being said, finding the perfect eyeshadow for you shouldn’t be a hassle. Keep in mind that all you need is enough knowledge, some patience with swatching, and a product that delivers and you will surely achieve that gorgeous, mesmerizing look that will accentuate your eyes even more.

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